8th Annual Author YOU Extravaganza
August 23-26, 2018

Beaver Run Resort
Breckenridge, Colorado

Get ready for an all new Author YOU Extravaganza in 2018.
Get ready for Education—the deep dive type.
And get ready to change your book and authoring life.
The Speakers are ready … are you?

 

 

Here’s the Opening Line-up starting August 23rd:

  • Judith Briles, The Book Shepherd®
  • Joan Stewart, The Publicity Hound
  • Kathy Meis, Branding and Distribution Expert
  • John Kremer, Book Marketing expert
  • Jackie Lapin, Positioning and Speaking expert
  • Daniel Hall, Online Product expert
  • Amy Collins, Book and Amazon expert
  • Derek Doepker, Amazon Marketing Ads expert
  • Panel of the Best and Brightest in Book Design
  • Jeff Herman, NY Agent and Foreign Rights Agent
  • Deborah Herman, NY Agent and Publisher
  • Susie Scott, Sizzle Reel expert
  • Barb Wilson, Word Slayer expert and Editor
  • Mike O’Neil, Navigating LinkedIn Campaigns for Authors
  • Authors Photos will be there
  • Book PitchFest will be there
  • More to be posted … and they will be there!


Judith Briles, The Book Shepherd®

Got Book?
Now, Create a Speech that Generates a $1,000,000 and More!

Speaking sells books—lots of them. Savvy authors learn quickly that hoping book buyers find theirs on Amazon or in any other bookstore may be wishful thinking. They learn and embrace the old-fashioned “face-to-face” approach: have a meaningful message; create insight and magic with their words offering entertainment, encouragement or solutions; and woot—book sales pour forth. Immediately and with payment. Speaking: the golden key to book sales.

• How to create a title that attracts meeting planners and audiences.
• How to pitch yourself to the decision maker.
• How to move from “free” to fee and get paid.
• How to identify your key points and create stories to engage an audience;
• How to coattail on current events within your presentation;
• How to hook an audience within the first few minutes of a presentation.
• How to morph a speech to a workshop, webinar or online course.
• How to find groups that want your message; and
• How to create a closing that delivers a buzz.

Judith Briles is The Book Shepherd®. She’s the get-published expert who can expertly assist you with your book and publishing project. She has mentored up and coming authors and publishers for years and dedicated untold hours to educating others to the pitfalls, and joys, of the publishing world. In 2009, she created AuthorU(niversity), a membership organization that is designed for serious authors who want to be seriously successful. Judith chaired the first Writers Conference for the National Speakers Association. The Author U group on LinkedIn alone has 16,000 members.

She is Past President of several publishing associations and has chaired several publishing conferences including the AuthorU Extravaganza held annually. She writes The Book Shepherd segment for the BookMarketing.com newsletter and numerous columns, along with leading her popular Publishing Salons. Her latest book (#35) is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos, joining The CrowdFunding Guide for Authors & Writers, and Snappy Sassy Salty … Wise Words for Authors and Writers. Author YOU: Creating and Building Your Author and Book Platforms was published in March of 2013 and has won multiple national awards including the Indie Excellence Award, International Book Award, Beverly Hills Book Award, IPPY Award in the Publishing/Writing category and was the Publishing writing Book of the Year in the IndieFab awards sponsored by Foreword Reviews. Her books are also #1 bestsellers on Amazon. Her next book is The Author’s Guide to Creating the $1,000,000 Speech.


Joan Stewart, the Publicity Hound
The New Rules of Writing Press Releases That Sell Books

Most authors write a press release only when they launch their books. Smart authors write several a year to continue generating publicity and selling books.

 

You will learn:

  • The biggest misconception about press releases
  • 9 key elements of the perfect press release
  • 7 ways to use your releases  so they pull traffic, sell more books, and help journalists cover your story
  • The key differences between writing a press release for a fiction book launch and a nonfiction launch

Publicity expert Joan Stewart, also known as The Publicity Hound, is a coach and mentor who works with authors just like you who want to use free publicity from traditional and social media to establish your credibility, enhance your reputation, position yourself as an expert, and sell more books, products and services. Over the last 24 years, under The Publicity Hound brand, Joan has worked with more than 50,000 CEOs, nonprofit executives, authors, speakers and experts who needed to tell their stories to the world without a $20,000 publicist. She has taught her clients how to get onto the “Today” show and onto the front page of The Wall Street Journal. She is the author of four books on publicity and is quoted in more than 60 books on marketing, public relations and small business. Sign up for her free email tips at http://PublicityHound.com. Joan lives (and tries to stay warm) in Port Washington, Wisconsin.


John Kremer, Book Marketing expert
How to Sell 200 or More Copies of Your Book in Less Than Two Weeks

From start to finish, John Kremer will present 10 ways to sell 200 or more copies of your book in the first two weeks. Just one of these ways can boost your Power Book Launch by 200 sales or more. Use more than one way, and you can books your Power Book Launch even more.

Book marketing expert John Kremer is the author of 1001 Ways to Market Your Books, mentor to authors who have sold over a billion books, and founder of the Billion Book Initiative to help the next generation of book authors sell another billion books. Over the past 30 years, he has helped thousands of authors, both major celebrities and those just starting out, to sell more books! Lots more books!

From start to finish, John Kremer will present 10 ways to sell 200 or more copies of your book in the first two weeks. Just one of these ways can boost your Power Book Launch by 200 sales or more. Use more than one way, and you can books your Power Book Launch even more.


Kathy Meis, founder of Bublish
How a Strong Author Brand Can Power Boost Your Book Marketing

Responsible for helping thousands of authors around the world build their brand and boost their book sales, Kathy Meis—the founder of Bublish—will show you how to discover and position your unique author brand and craft an effective brand message for your target audience. The result? Authentically engaged fans and more book sales!

In her session, she’ll be answering the question: what is an author brand and why is it important.
She’ll show you:

  • She’ll show you how to research author brands in your genre
  • How to discover and position your own unique author brand
  • How to craft an effective brand message for your target market and computers (with metadata)

Kathy Meis is the founder of Bublish, the world’s first complete publishing platform with integrated marketing, branding and discoverability features. Authors can write, publish, promote, sell and track their work all from one, powerful dashboard. Kathy has spent the last 30 years working with content and building editorial brands for such iconic companies as Forbes, Inc and CBS. She helps authors around the world to successfully publish and market high quality books and build powerful author brands that break through the noise in today’s crowded book marketplace. She speaks and writes frequently on the topics of book marketing, author branding and discoverability.


Jackie Lapin, Positioning and Speaking expert
Topic Coming Soon

Jackie Lapin is a leader in helping transformational leaders, authors, coaches, health practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing PR campaigns, radio media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Denise Linn, Arielle Ford, Hay House and more.

Today, as “The Transformational Connector,” she provides resources and guidance through her SpeakerTunity™ programs and tip sheets that get changemakers booked for speaking engagements, radio shows, podcasts and virtual summits across North America. Jackie has personally booked more than 10,000 interviews and speaking engagements over the past years—and she is sharing her wisdom with us—so you can get more bookings!


Daniel Hall, Online Product expert
Topic Coming Soon

Daniel Hall is an author, speaker, consultant, coach, lawyer (JD from Texas Tech University), nurse (BSN from University of Texas at El Paso)and sometimes blogger. He is also the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly. Daniel is also the CEO of the brands Playtime Gadgets and the Backseat Nanny products exclusively sold on Amazon.

Daniel’s first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide.

Daniel had learned so much about writing, publishing and marketing in the launching and growing of “Speak on Cruise Ships” as well as many other books that he began to develop other products based on his new skill sets. For example, his next super-successful product was Real Fast Book which teaches folks how to write, publish and profit from a book real fast.

Along the way Daniel has kept a very active speaking schedule sharing the stage with folks like Brian Tracy, Mark Victor Hansen, Tom Antion, Barbara DeAngelis and many others at events all over the country. He has also continued to speak internationally as an enrichment speaker for Celebrity Cruise Lines “Beyond the Podium” program and Royal Caribbean Cruise Lines enrichment program.


Amy Collins, Book and Amazon expert
Building Your Readership:  How Talented Authors Become Successful Authors

What author doesn’t want to have a crowd of Super Fans who devour every work that is published and holds their breath until the next book is released? If that means you, then you need to be center front to hear publishing insider Amy Collins reveal all she knows about readers:  from the book seller side and the buyer side. You will come away with a variety of ideas that will push your follower and book buyer levels to the stratosphere.

Amy Collins has over 25 years experience selling and marketing books. In 2006 Amy created a book sales company which quickly turned into New Shelves Distribution, the fastest-growing book distribution company in North America. New Shelves offers book sales, warehousing, distribution and marketing services as well as consulting and marketing for publishers and authors.

Amy knows books and authors and bookstores—online and brick and mortar.

Amy and her team are committed to being of service and sharing their book and sales experience.


Derek Doepker, Amazon Marketing Ads expert
Automatic Book Sales Every Author Needs … and will LOVE!

Derek Doepker is the master of creating book position; grabbing the attention of book buyers; and creating book sales without feeling overwhelmed and brain exhausted. Exactly what all others want. In this session, you will learn:

  • The most powerful form of promotion to sell full priced books that led to over $3,505 in EXTRA book sales in less than 8 weeks.
  • How to use Amazon ads to potentially make $20 or more for every $10 you spend.
  • Get a step-by-step walkthrough from A-Z on exactly how to create a book ad that gets you seen on the most popular book pages on Amazon.
  • The 3 biggest mistakes authors make that sabotage their marketing success (and how to fix them).
  • How many reviews you should have before starting any advertising campaign.
  • How to consistently sell books on autopilot without constant marketing and promotion.

If you need to be inspired to break through to your inner BS and fears, unleash your awesomeness, amplify your productivity with ease, and take your life and publishing to the next level, Derek Doepker can help.


Susie Scott, Sizzle Reel expert
Topic Coming Soon

Susie Scott has over 25 years in video and yes, film. She has produced training/industrial/internal projects for national and international clients, dozens of national restaurant commercials, documentary-style pieces and recently, another Telly Award for a short film about an Auschwitz survivor.

Her media and promotions experience includes broadcast television, radio, internet, social and even — gasp — print. She is the founder of the AuthorsRadioNetwork.com

Susie, her family and small animal planet live along the front range of the Rockies. She is a bit of a political junkie, rues the loss of spontaneous radio, believes in Yetis but not so much the tooth fairy.



Barb Wilson, Word Slayer expert & Editor
Reach Your Peak of Writing and Editing Peaks of Success
(
Sunday Morning Editing and Writing VIP BONUS)

Is your Writing and Editing creating a feeding frenzy for the walking dead? Or, is it ready to ace a black run on any slope?

The lack of editing or poor editing can kill the readability of a book. Get ready for a mountain load of ideas, tips, strategies to take both your writing and pre-editing to another level.

Master editor and writer Barb Wilson will guide you through:

  • Best Writing Tips and Twenty Rules of Storytelling. She will provide numerous tips about getting started, keeping your motivation, and where to look for plot/character ideas.
  • Grammar, plot structure, conflict, POV, and character development are essential in fiction … and what happens in fiction doesn’t stay just in fiction. Nonfiction authors need to “get” and implement the same tips in the stories contained in chapters.
  • Fiction authors bonanza: Plot development will be explained, along with Goals/Motivation/Conflict, and the differences between character-driven stories and plot-driven stories. Discover the intricacies of deep POV, crafting interesting ‘middles,’ character development..
  • Writing dialogue, pacing, dealing with writer’s block, and the importance of grammar and punctuation will take center stage.
  • Nine-Cube Plotting will be revealed—a terrific tool that can be used in all your writing. The morning will wind up by going over plotting techniques.

All will prove to be invaluable for both new and experienced writers to develop their skills and increase their writing abilities. No mountain will block you!

Barb Wilson is a professional editor, with 30+ years of experience and over 300 books and eight million words edited to date. She is also a published author (fiction and non-fiction), currently writing under multiple pen names.

Her latest writing venture is a monthly column for a regional motorcycle publication, augmented with her real-life adventures with her hubby on their Harley trike. For 2018, she is the official blogger for the Sturgis Bike Rally website (see sturgismotorcyclerally.com/blog) and also a judge for the Sturgis Street Food Throw-down.

Words were always important; she grew up with her nose in a book. Now she enjoys working with clients and helping polish their work for eventual publication.


Jeff Herman, New York Agent & Foreign Rights Agent
How to Find an Agent to Represent Your Book and Sell Foreign Rights

If your goal is to ever bring a literary agent into your midst, it’s author smart to know the stats: agents reject 99 % of queries. This session will move you to the 1%. In this session you discover where the agents hang out; how to connect with them; and how to pitch in a query.

Jeff Herman is the co-author of Write the Perfect Book Proposal: 10 that Sold and Why and the author of the annual publication: Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents 2018. He is the founder of the Jeff Herman Agency representing authors and foreign rights. www.JeffHerman.com

Jeff Herman opened his literary agency in the mid-1980s while in his mid-20s. He has made nearly one-thousand book deals, including many bestsellers. Jeff Herman’s Guide to Publishers, Editors & Literary Agents has sold in excess of 500,000 copies. is a frequent presenter at workshops about writing and publishing, and has been interviewed for dozens of publications and programs.


Deborah Herman, New York Agent & Publisher
Create a Book Proposal that Sparkles

Book proposals make a difference. For traditionally published authors, they are a must have. For self- and indie-published authors, they should be a must have as well. Book proposals are the author’s self-guide map for keeping focused; on target; and mindful of the marketing needs.

Deborah Herman is the co-author of Write the Perfect Book Proposal: 10 that Sold and Why and the CEO and Publisher of Micro Publishing Media, a niche and kitsch publisher who only sells the books that they love. Titles are carefully selected that are published to share in the joy of books, books, books. www.MicroPublishingMedia.com 

 


Mike O’Neil, Integrated Alliances CEO and Founder
Navigating LinkedIn Campaigns for Authors

LinkedIn.com is an amazing lead generation tool for authors, publishers, illustrators, marketers, event hosts, editors – they are ALL on LinkedIn.

LinkedIn’s premier product, Sales Navigator, is packed with capabilities that take everything to a highest level and empowering super-targeted lead generation campaigns.

In this one session you will learn LinkedIn.com, LinkedIn Sales Navigator and a lead generation technique called “campaigns” to build a bigger, better pipeline of new business prospects.

  • Get your profile ready for running LinkedIn campaigns
  • Find your top targets on LinkedIn and connect with them
  • Engage them and create relationships that turn into revenue
  • Implement a campaign process, automate, manage it all

The presenter, Integrated Alliances CEO and Founder Mike O’Neil, is a former technology sales engineer, 2x Forbes Top 50 Social Media Influencer, published LinkedIn author, social media industry visionary, and a longtime LinkedIn sales trainer.


Notice of Photography, Audio and Video Recording:
When you attend the Author YOU Extravaganza, you enter an area where photography, audio and video recording may and will occur.

By entering the Extravaganza event and site, you consent to such photography and recording and to its release, publication, exhibition, reproduction, distribution, and use for news, sale, educational, promotional, advertising, and sale purposes and to its inclusion on and distribution through websites and in hard copy formats. By entering the Author YOU Extravaganza, you consent to the use of your image and voice, to the extent they appear in audio and/or video recordings and photographs when taken. In addition, you waive all rights you may have to any claims in connection with any use of recordings and photographs, regardless of the purpose or sponsoring Author YOU activities.

If you have any questions or concerns, please speak with the Extravaganza organizers.